Padmavathy Kandasamy

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Website Design for an e-commerce platform

Designing a bold, minimal interface for a modern e-commerce experience.

Year

2025

Year

2025

Year

2025

Client

Overmind

Client

Overmind

Client

Overmind

My Role

Visual Designer

My Role

Visual Designer

My Role

Visual Designer

Think Aloud Protocol

We chose the think-aloud protocol for our usability testing, conducting sessions where participants verbalized their thoughts as they performed tasks, to gain detailed insights into the user experience.

Participants

We recruited 10 undergraduate and graduate students, representing the platform's target audience, to assess usability across different academic levels.

Session Setup

Each session, lasting 30-45 minutes, was conducted in person or remotely, with participants using their own devices for a realistic testing environment.

Tasks

Task 1: Sign up for a free account and upload a resume.

Task 2: Join a community and add it to the profile.

Task 3: Post a poll within the joined community.

Level of success measurement

Success with major issues

Success with minor issues

Success

Task 1 usability issues

Difficulty in locating the 'Upload Resume' option, no confirmation after uploading, and no auto fill info based on resume.

Usability Issues & Success Rates

Task 1 success rate:

Task 2 & 3usability issues:

Confusion about community features, no membership confirmation, & unclear visibility options for posting polls.

Task 2 success rate:

Task 3 success rate:

System Usability Scale (SUS) Evaluation

The System Usability Scale (SUS) was employed to quantitatively assess the usability of the CN ePortfolio platform. The SUS consists of ten statements rated on a scale from 1 (strongly disagree) to 5 (strongly agree), allowing participants to express their perceptions of the platform’s usability. The overall SUS score for the CN ePortfolio platform was calculated at 53.3, suggesting considerable room for improvement in user experience and interface design.

53.3

Virtual Reality Simulation

Gamification of trainings

Interactive courses

Augmented reality environments

VR group therapy

Mobile app for speech recognition

Chatbot

Exposure therapy

User Flow

Create Ground

Send Gesture

Personalized

Avatar

# Home Screen

# Chat Screen

Draw together

# Add Mood

# My Profile

Create Ground

Shared Calendar

Overview

Overwind is a sleek online e-commerce store. The project focused entirely on visual design—crafting a layout and aesthetic that felt high-end, clean, and confident, without complicating the user experience.